How AI tools to help with your SEO — Brian Piper // University of Rochester
Brian Piper
University of Rochester
- Part 1Generative AI’s impact on the content landscape — Brian Piper // University of Rochester
- Part 2Conversational search impact the SEO landscape — Brian Piper // University of Rochester
- Part 3 How AI tools to help with your SEO — Brian Piper // University of Rochester
Show Notes
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02:24Brian's journey and the evolution of Epic Content MarketingBrian transitioned from Web Development to content marketing as a result of the first edition of Epic Content Marketing. He co-authored the second edition which includes updated statistics, new case studies, discussions on AI and Web 3, and predictions for content marketings future.
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05:36AI tools and the fear of job lossWhile automation will eliminate mundane and repetitive tasks, skills like creativity, strategy, and the ability to see the big picture will continue to be valuable. The key is to view AI as a tool that enhances productivity and efficiency rather than as a threat to job security.
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08:07Selecting the right AI tools to improve your workflowsOnce you have a clear understanding of the tasks you need to accomplish, you can begin exploring suitable tools for the job. After selecting your tools, evaluate their performance side by side to determine which ones to invest in and integrate into your workflow.
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14:07The importance of documenting your workflowsIts crucial to understand and document your workflows in order to assess the effectiveness of integrating AI tools into your processes. By doing so, you can determine whether integrating the AI tools improved your workflow, and you can measure the impact.
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17:30Using AI tools to help document your processProcesses you engage in repeatedly should be documented, and AI tools can help with documentation. Using AI tools to document processes not only makes them repeatable but also simplifies the job by eliminating the need to recall how you did the job previously.
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19:50Improving process consistency and adapting to evolving tools with AIIts important to have a second person repeat your documented process to identify any flaws or more optimal methods. In addition, as tools and interfaces change, and your documentation needs to be updated, there are AI tools that can help with that.
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20:32The second edition of Epic Content MarketingEssentially, The second edition of Epic Content Marketing is basically an encyclopedia of how to do content marketing. The book covers everything from content marketing basics to AI, Web 3, how to optimize your content for different channels, and more.
Quotes
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"I think a lot of the work that we won't have to do, and the jobs that won't exist, are things that should be automated anyway." -Brian Piper, Dir of Content Marketing & Assessment, UR
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"Use AI as a tool. Don't think of it as something that's going to come and take your job." -Brian Piper, Dir of Content Marketing & Assessment, UR
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"ChatGPT is incredibly useful for so many SEO tasks. You can ask it for a list of 100 keywords for a particular industry around a topic area. It's fantastic for that." -Brian Piper, Dir of Content Marketing & Assessment, UR
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"Once you know what tasks you want to perform, then you start looking at tools." -Brian Piper, Dir of Content Marketing & Assessment, UR
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"If you do anything more than once, document it." -Brian Piper, Dir of Content Marketing & Assessment, UR
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"Using AI tools to help you document your process is not only repeatable, but it makes your job easier because you don't have to go back and think about, How did I do this last time?" Brian Piper, Dir of Content Marketing & Assessment, UR
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"We're already seeing podcasters use AI tools to simulate someone's voice because their voice faded out when they said a particular word." -Brian Piper, Dir of Content Marketing & Assessment, UR
- Part 1Generative AI’s impact on the content landscape — Brian Piper // University of Rochester
- Part 2Conversational search impact the SEO landscape — Brian Piper // University of Rochester
- Part 3 How AI tools to help with your SEO — Brian Piper // University of Rochester
Up Next:
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Part 1Generative AI’s impact on the content landscape — Brian Piper // University of Rochester
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our design and content. Generative AI tools like ChatGPT are making it easier than ever to produce content in bulk. However, putting out purely AI-generated content exposes you to copyright issues and can potentially erode your audience’s trust in your content. Today, Brian discusses generative AI's impact on the content landscape.
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Part 2Conversational search impact the SEO landscape — Brian Piper // University of Rochester
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO landscape. Though voice search was supposed to completely alter the search landscape, people are still using traditional search. With conversational search receiving the same kind of concern, will it be the real paradigm shift in search? Today, Brian discusses conversational search and how it works in SEO.
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Part 3How AI tools to help with your SEO — Brian Piper // University of Rochester
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to utilizing AI tools for SEO, the abundance of options in the market can be overwhelming. However, by understanding your workflow and identifying tasks that can be automated with AI, you can effectively evaluate and choose the right tools. Today, Brian discusses the AI tools that help us execute our content and SEO work.
